How much does a bag of coffee cost? Hot topics and price analysis on the entire network in the past 10 days
Recently, coffee prices and consumption trends have once again become a hot topic on social platforms. From specialty coffee beans to instant products, price fluctuations are affected by multiple factors such as origin, brand and supply chain. This article will combine the hot content of the entire network in the past 10 days to organize coffee price data and industry trends for you in a structured manner.
1. Price comparison of popular coffee categories
| Category | Brand/Type | Specification | Price range (yuan) | Popular platforms |
|---|---|---|---|---|
| instant coffee | Nestlé, Maxwell | 100g-200g/bag | 20-50 | Taobao, JD.com |
| Hanging ear coffee | Sumida River, three and a half | 10-20 bags/box | 40-120 | Xiaohongshu, Douyin Mall |
| specialty coffee beans | Blue Mountains, Yirgacheffe | 250g-500g/bag | 80-300 | Tmall International, offline boutiques |
| cold extract | Yongpu, Shicui | 12-24 pieces/box | 60-150 | Pinduoduo, Meituan Selection |
2. Analysis of recent hot topics
1.The “coffee assassin” phenomenon: Netizens complained that the price of freshly ground coffee in some convenience stores has soared, with the price of a single cup exceeding 30 yuan, triggering discussions on cost-effectiveness.
2.Yunnan coffee breaks out of the circle: The sales of domestic coffee bean brands on e-commerce platforms increased by 200%, and high-quality beans from the Pu'er and Baoshan production areas in Yunnan have become the new favorites of young consumers.
3.Low carb coffee trends: Ketogenic diet enthusiasts have driven up the search volume for “Bulletproof Coffee”, and the butter + black coffee combination product has become popular in the fitness circle.
3. Key factors affecting price
| factor | illustrate | Typical magnitude of impact |
|---|---|---|
| Coffee bean origin | The price of beans in Brazil/Vietnam is relatively low, with a premium of 30%+ in Ethiopia and other producing areas. | ±15-50 yuan/500g |
| Baking process | Dark roasts cost more than light roasts, but have a stronger flavor | ±20 yuan/bag |
| Packaging form | Nitrogen fresh-locking packaging is 40% more expensive than ordinary bags | ±30 yuan |
| brand premium | The price of Internet celebrity brands can be up to 2 times that of similar products. | ±50-100% |
4. Consumer purchasing suggestions
1.Best value for money: Instant coffee costs about 1-2 yuan per cup, which is suitable for daily refreshing needs; hanging ear coffee costs 3-6 yuan per cup, balancing quality and price.
2.Recommended for early adopters: Pay attention to the "Coffee Bean Blind Box" activity on the e-commerce platform, and you can experience the flavors of different production areas for 50-80 yuan.
3.Tips for avoiding pits: Be wary of false advertising of "imported coffee beans" and check the true origin through the customs number.
The current coffee market is showing a trend of diversification, from instant coffee at 10 yuan/bag to Gesha boutique beans at 300 yuan+/bag, consumers can choose flexibly according to their needs. It is recommended to comprehensively judge the cost-effectiveness based on parameters such as baking date and SCA score (a score of 80 or above is considered high quality).
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