What to sell to make money during the Spring Festival

What can you sell to make money during the Spring Festival? Inventory of hot business opportunities in 2024

As the most important traditional festival in China, the Spring Festival is not only a time for family reunion, but also a peak consumption season. Based on the analysis of hot topics and hot content across the Internet in the past 10 days, we have sorted out the most potential money-making opportunities during the 2024 Spring Festival to help entrepreneurs seize the holiday economic dividends.

1. Analysis of consumption trends during the 2024 Spring Festival

This year’s Spring Festival consumption presents three major characteristics:New Year goods upgrade, experiential consumption growth, cultural IP hot sales. The following is a comparison of popular category data:

2. Recommendations for six major profit-making categories

1. Pre-made New Year’s Eve dinner set meal

According to Meituan data, orders for prepared dishes increased by 240% year-on-year.168-388 yuanThe price range packages are the most popular. It is recommended to match the Year of the Dragon theme packaging to increase the premium by 20%.

2. Zodiac Dragon themed products

3. Health and Wellness Gift Box

The search volume for health foods such as wolfberry, bird's nest, and black sesame balls increased by 175%. It is recommended to combine them into"Three-piece gift box"(priced at 168-298 yuan), and can be paired with a test report to increase credibility.

4. Spring Festival photo props

The Douyin #Spring Festival photo topic has been viewed 1.2 billion times.Hand-held fireworks sticks and luminous headwearThe average daily sales volume of other props exceeds 50,000 pieces, and the daily profit of setting up a stall in the night market can reach 800-1,500 yuan.

5. Smart cleaning appliances

6. Personalized Spring Festival couplets service

The handwritten Spring Festival couplets customization service has seen a 340% increase in weekly orders on the Xianyu platform. It is recommended to provideEnterprise customization + home customizationWith dual-line services, calligraphy enthusiasts can earn up to 2,000 yuan per day.

3. Practical suggestions

1. Time node control

Best time to purchase goods: before the 15th day of the twelfth lunar month (to avoid logistics outages)
Golden sales period: 20th of the twelfth lunar month to New Year’s Eve (accounting for 70% of overall sales)

2. Marketing strategy

• Offline: It is worthwhile to increase the daily rent by 30% if the market stall chooses the entrance and exit location.
• Online: Xiaohongshu's "New Year's Goods Review" topic + Douyin live broadcast for bargaining

3. Risk avoidance

4. References to successful cases

A merchant in Yiwu, Zhejiang passed"Year of the Dragon Lucky Bucket"(Including Spring Festival couplets, window grilles, red envelopes, etc.) combined sales, the highest single-day sales reached 80,000 yuan, with a profit margin of 65%. The key points are:

1. Use degradable materials to cater to environmental protection trends
2. Design QR code lottery to increase interactivity
3. Cooperate with community group buying to reduce delivery costs

The key to seizing the Spring Festival economy isAccurate product selection + scenario-based marketing. It is recommended that entrepreneurs give priority to products with light inventory and high turnover, and at the same time combine short video platforms for planting and dissemination. I wish all merchants a prosperous business and abundant financial resources in the Year of the Dragon!