How much does a rose cost: Revealing the recent fluctuations in spending prices and hot topics
Recently, rose prices have become one of the hot topics on social media. As festivals, seasons and supply and demand relationships change, the price of roses fluctuates significantly. This article will combine popular data from the entire network for the past 10 days to analyze the current rose market price trend and sort out related hot content.
1. Recent rose price trends
According to market monitoring data, rose prices have fluctuated the following in the past 10 days:
| date | Average price of a single rose (yuan) | Changes month-on-month | Popular varieties |
|---|---|---|---|
| 2023-11-01 | 5.8 | +0.3% | Red rose |
| 2023-11-03 | 6.2 | +6.9% | Champagne Rose |
| 2023-11-05 | 7.0 | +12.9% | Blue rose |
| 2023-11-08 | 5.5 | -21.4% | Pink rose |
| 2023-11-10 | 4.9 | -10.9% | White rose |
As can be seen from the table, rose prices reached their peak around November 5, mainly affected by e-commerce promotions, and then prices gradually fell due to the decline in demand.
2. The main factors affecting the price of roses
1.Festive effect: As Double Eleven approaches, some flower shops prepare stocks in advance to push up wholesale prices, but the actual retail price has dropped due to promotional activities.
2.Weather changes: The recent rainy weather in the main production areas of Yunnan has affected picking and transportation, resulting in a short-term increase in prices in early November.
3.New varieties are popular: Internet celebrity varieties such as spray-colored roses and "broken ice blue" have obvious premiums, and the price per branch can reach 3-5 times that of ordinary roses.
3. Top 5 hot topics related to the entire network
| Ranking | topic | platform | Reading volume |
|---|---|---|---|
| 1 | Rose prices plummet | 120 million | |
| 2 | Teach you how to identify dyed roses | Tik Tok | 86 million |
| 3 | Eternal Rose cost-effectiveness evaluation | Little Red Book | 54 million |
| 4 | The secret of roses that boys don't know | B station | 32 million |
| 5 | Visit to the rose planting base | quick worker | 28 million |
4. Changes in consumer purchasing behavior
1.Online ordering proportion increases: Meituan data shows that flower takeaway orders increased by 47% year-on-year in the past 10 days, of which rose category accounted for 62%.
2.Mini bouquets are popular: Sales of 3 mini rose sets worth 9.9 yuan have soared, reflecting the consumption trend of young people's "light ritual sense".
3.Direct purchase of origin is emerging: The number of users who purchase roses from Yunnan origin through live streaming increased by 210% year-on-year, but the problem of transportation loss is still a pain point.
5. Future price forecast
Industry insiders predict that as supply and demand tend to balance after Double Eleven, the price of roses will remain in the range of 4-6 yuan per branch. Pricing increases of 20%-30% may occur again before Christmas. It is recommended that consumers can pay attention to the following money-saving tips:
| Skill | Expected savings | Applicable scenarios |
|---|---|---|
| Book 3 days in advance | 15%-20% | Holiday gifts |
| Choose a base to ship directly | 30%-40% | Bulk purchasing |
| Combination bouquet substitution | 25%-35% | Daily decoration |
Conclusion
Rose prices are not only an economic indicator, but also a barometer that reflects social and emotional consumption. It can be seen from recent data that consumers are paying more and more attention to cost-effectiveness and purchasing experience, which has also prompted the flower industry to accelerate its digital transformation. No matter how the price of roses changes, the emotional value contained in it can never be measured by money.
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