How much does it cost to rent a wedding dress? Analysis of the latest market conditions in 2024
With the wedding season approaching, renting wedding dresses has become the first choice for many couples. This article combines hot topics on the Internet in the past 10 days to sort out the latest wedding dress rental price trends and practical suggestions for you to help you plan your wedding budget reasonably.
1. Wedding dress rental price trends in 2024

| wedding dress type | Daily rental range | Package price (3 days) | Popular brand reference |
|---|---|---|---|
| Simple floor-level style | 200-500 yuan | 450-1000 yuan | Mustard Bride, Dear White |
| Luxurious tail style | 800-2000 yuan | 1800-4000 yuan | Pronovias, Vera Wang |
| Chinese Xiuhe clothing | 300-800 yuan | 600-1500 yuan | Yuebai Chinese style, Tengxun customization |
| Designer customized model | 1500-5000 yuan | 3000-8000 yuan | SHINE MODA、WECOUTURE |
2. Five major factors that affect the price of renting a wedding dress
1.brand premium: The rent of international big brands can be 3-5 times that of ordinary brands. For example, the daily rent of Vera Wang generally exceeds 3,000 yuan.
2.Rental length: Most merchants adopt tiered pricing, and a 3-day package is 30%-50% cheaper than a single-day rental.
3.newness: Rentals for new models will increase by 20% during the first season, and out-of-season models may enjoy a 50% discount.
4.Regional differences: Prices in first-tier cities are generally 40%-60% higher than those in second- and third-tier cities.
5.Additional services: The price of a package including makeup, hair, and accessories may increase by 800-1,500 yuan.
3. Money-saving tips that are hotly discussed across the internet
| method | Estimated savings | Applicable people |
|---|---|---|
| Wedding Expo Booking | Save up to 50% | Those who prepare for marriage 3-6 months in advance |
| Weekday rental | Save 30%-40% | Newcomers with flexible schedule |
| Multi-unit rental | Save 20%-35% | Those who need more than 3 sets of dresses |
| Second-hand platform sublease | Save 40%-60% | Newcomers looking for cost-effectiveness |
4. The five issues consumers are most concerned about
1.health issues: There have been over 20,000 discussions related to Xiaohongshu in the past seven days. It is recommended to choose merchants that provide disinfection certificates.
2.size modification: 85% of merchants provide free basic resizing services, special body shapes require an additional charge of 200-500 yuan
3.Deposit standard: Generally, it is 50%-100% of the rent. A popular Douyin video shows that deposit disputes account for 18%.
4.Price increase during peak season: Prices generally rise by 30% from May to October, and may double before and after the Spring Festival.
5.Damages: Weibo hot search shows that minor stains (<3cm) are usually free of charge, while major damage needs to be compensated according to the price.
5. Observation of new industry trends
1.Environmentally friendly leasing: The daily rental premium for biodegradable wedding dresses is 15%-20%, and the number of views on Douyin-related topics exceeds 100 million
2.Men's clothing package: Searches for combo packages including groom’s attire increased by 75% year-on-year
3.Trial insurance: Emerging service, pay 50-100 yuan to enjoy the exemption of damage caused by the yarn trial
4.Return clothes in another place: National chain brand launches cross-city return service, shipping fee is about 80-150 yuan
It is recommended that couples consider the wedding specifications, body characteristics and personal budget comprehensively and book 2-3 months in advance to get more discounts. Remember to keep the lease contract and clearly agree on details such as modification authority and compensation standards.
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