What brand is SNOOPY: Revealing the brand story and hot topics behind Snoopy
In recent years, SNOOPY (Snoopy), as a world-famous cartoon character, has continued to attract public attention. Whether it is co-branded products, cultural IP or social media topics, SNOOPY's popularity has always remained high. This article will analyze the brand background of SNOOPY based on hot topics in the past 10 days, and sort out relevant hot topics.
1. The origin of the SNOOPY brand
SNOOPY is the core character in the comic "Peanuts" created by American cartoonist Charles M. Schulz and was born in 1950. Its copyright is currently managed by Peanuts Worldwide LLC, a subsidiary of Canadian company WildBrain Ltd. SNOOPY is not a "brand" in the traditional sense, but its IP licensing covers many fields such as clothing, stationery, and home furnishings. Its cooperative brands include Uniqlo, ZARA, Moleskine, etc.
| Cooperative brand | product type | Popular items |
|---|---|---|
| UNIQLO | clothing | SNOOPY co-branded T-shirt |
| Moleskine | Stationery | Limited Edition SNOOPY Notebook |
| ZARA | Home | SNOOPY blanket |
2. SNOOPY hot topics in the past 10 days
Through searching the entire Internet, we found the following popular content related to SNOOPY:
| Date | topic | heat index |
|---|---|---|
| 2023-11-15 | SNOOPY × Forbidden City cultural and creative joint model released | ★★★★☆ |
| 2023-11-18 | SNOOPY themed cafe lands in Shanghai | ★★★☆☆ |
| 2023-11-20 | "SNOOPY Space Journey" NFT is on sale | ★★☆☆☆ |
3. SNOOPY’s cultural influence
The image of SNOOPY transcends a simple cartoon character and becomes a symbol of pop culture. Its "lay-flat philosophy" and "visionary" qualities are widely spread on social media, especially among young people. Recent popular memes include:
1."SNOOPY style lying flat": Netizens used the picture of SNOOPY lying on the roof of the dog to express their ridicule of the fast-paced life.
2."SNOOPY Writer Mode": Imitate SNOYPY’s typing and writing posture and become a check-in template for students to prepare for exams.
4. How to identify genuine SNOOPY products
Due to SNOOPY's extensive IP licensing, there are a large number of imitations on the market. The following are the key points for identifying genuine authorized products:
| Features | Genuine | piracy |
|---|---|---|
| label | With Peanuts official authorized logo | No authorized information or blurry printing |
| Price | Comply with brand pricing range | Far below market price |
| channel | Official flagship store/cooperative brand store | Informal e-commerce platform |
5. Forecast of future trends
According to Peanuts Worldwide, SNOOPY will launch a "global art plan" in 2024 and collaborate with a number of pioneering artists to launch cross-border works. In addition, SNOOPY theme park is also being planned in Asia and is expected to become the next hot spot.
To sum up, SNOOPY has consolidated its status as a classic IP through continuous cultural output and business cooperation. Whether it is co-branded products or Internet topics, this fantasy-loving puppy always maintains amazing vitality.
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