Why was "King of Mind" blocked? Reveal the truth behind recent hot topics
Recently, the news that the WeChat mini program "King of Mind" was suddenly banned triggered heated discussions across the Internet. As a popular knowledge competition game, its sudden removal has left many players confused. This article will combine the hot data of the entire network in the past 10 days to analyze the causes of the incident and sort out the communication trends of related topics.
1. Event background
"King of Mind" is a social game that obtains rankings through answering questions. Since its launch in 2017, it has quickly accumulated more than 20 million users. On October 15, 2023, players found that the mini program was inaccessible, and the official did not issue a service suspension announcement in advance.
| Time node | event | Data source |
|---|---|---|
| October 15 | Players reported abnormal login | Weibo topic #The King of Brains Can’t Be Opened# |
| October 16 | Related discussions topped the Zhihu hot list | Views reached 12 million+ |
| October 18 | Tencent customer service confirmed the removal | Official reply screenshot spread |
2. Three major reasons that are hotly discussed on the Internet
According to the analysis of social media data, the widespread attention caused by the ban is mainly due to the following factors:
| Hot topic | Proportion | Typical comments |
|---|---|---|
| Sudden removal without warning | 42% | "How to refund the recharged membership fee?" |
| Speculation of content violation | 35% | "Historical questions involve sensitive events" |
| Worries about similar games | twenty three% | "Will "The Idiom Little Scholar" follow in the same footsteps?" |
3. Official and industry reactions
As of October 20, Tencent has not issued a formal statement, but people familiar with the matter revealed that it may be related to the following issues:
1.Content Moderation Vulnerability: There is unfiltered sensitive information in the user-generated question bank
2.Compliance risk: The cash reward mechanism is suspected of gambling nature
3.Copyright dispute: Some questions directly copy the encyclopedia content
During the same period, other knowledge quiz products also responded quickly:
| Competing product name | Adjustment measures | time |
|---|---|---|
| "Xuebajun" | Turn off UGC question generation function | October 17 |
| "Summit Summit" | Cash withdrawal module removed from shelves | October 19 |
4. User data and impact assessment
The scope of the incident far exceeded expectations, and the spread of related topics showed the following characteristics:
•The speed of public opinion outbreak: Weibo topic’s reading volume exceeded 100 million in 6 hours
•User structure: 67% of working people aged 25-35 years old
•Geographical distribution: Guangdong, Jiangsu, and Zhejiang have the most active discussions
| platform | Number of related topics | peak popularity |
|---|---|---|
| WeChat Index | 12 items | 8.5 million |
| Tik Tok | #mind王之杀# | 32 million views |
| Station B | Analyze 37 videos | The highest number of barrages is 12,000 |
5. Analysis of industry regulatory trends
This incident reflects three major regulatory red lines for online educational and entertainment products:
1.Content security: User-generated content must establish a triple review mechanism
2.Fund Compliance: Virtual currency exchange requires corresponding qualifications
3.Data protection: Collecting user answer data requires explicit authorization
According to industry insiders, the Cyberspace Administration of China is carrying out special rectification in the field of "clear knowledge dissemination", and it is expected that more similar products will be included in the rectification list.
6. Outlook for the follow-up of the incident
Currently, the operator of "King of Mind" has initiated the following measures:
• Establish a dedicated compliance team
• Contact regulatory authorities to communicate rectification plans
• Preparation for the new version of the question bank
Experts predict that if the rectification can be completed and approved within 30 days, the mini program is expected to resume operations, but the profit model may undergo fundamental changes. This incident also sounded the alarm for the entire knowledge payment industry, and the era of barbaric growth has officially come to an end.
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