How much does a coconut cost? ——Analysis of popular topics and price trends in the entire network in the past 10 days
In the past 10 days, the price and nutritional value of coconut have become one of the hot topics on social platforms. From the Southern Fruit Market to the Northern E-commerce Platform, coconut has attracted much attention for its heat relief attributes and health labels. This article will combine hot data across the network to present you with coconut price trends, regional differences and consumption suggestions.
1. Comparison of national coconut retail prices (data source: mainstream e-commerce platforms and fresh food APP)
| area | Coconut variety | Average unit price (yuan/piece) | Price fluctuations |
|---|---|---|---|
| Hainan | Green coconut | 6.8-8.5 | ↓5% |
| Guangdong | Thai perfume coconut | 12.9-15.6 | ↑10% |
| Jiangsu, Zhejiang and Shanghai | Vietnamese old coconut | 9.9-11.2 | Stay flat |
| Beijing | Hainan Coconut King | 13.8-16.5 | ↑8% |
2. Hot topic correlation analysis
1.Coconut water health trend: The topic of Xiaohongshu #Coconut Water Weight Loss Method# has read 230 million, driving the price of imported coconuts to rise.
2.Extreme weather effects: Typhoon "Telli" has caused a decline in the amount of coconut harvesting in Hainan, and the production price is expected to rise by 15% in the next two weeks.
3.New style tea drink demand: Luckin and Naixue have launched new coconut series products, with the B-end purchase price stable at 7.2-8.8 yuan per unit.
| E-commerce platform | Promotions | Historical low prices |
|---|---|---|
| Pinduoduo | Buy 5 get 1 free of 1 in Thailand | 9.9 yuan per unit |
| JD.com | Hainan coconut second half price | 11.6 yuan per unit |
| Hema | Free coconut opener | 14.9 yuan per unit |
3. Consumption trend forecast
1.Price trend: The school season may usher in a price pullback of 10-12% in late August, and it is recommended that household purchases be stocked appropriately.
2.Variety selection: Fitness people prefer Thai perfume coconut (low sugar content), while Hainan old coconut (thick coconut meat) is recommended for cooking purposes.
3.Storage Tips: Unopened coconuts can be stored for 15 days after refrigeration. The coconut water after opening the hole must be drunk within 2 hours.
4. Expert advice
Zhang Ming, a researcher at the Chinese Academy of Tropical Agricultural Sciences, said: "The current reasonable price range of coconuts should be 8-12 yuan per unit, and there may be a premium if it exceeds 16 yuan. Consumers can judge the freshness by checking the three ridges at the bottom of the coconut shell. The more obvious the ridges, the better the quality."
Note: The statistics period of this article is from July 10 to July 20, 2023. The price data includes the results of online and offline channels sampling surveys, and there may be an error range of ±5%.
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