What color sun protection clothing is the most sun-protective? Scientific analysis and comparison of popular data across the entire network
As high temperatures continue in summer, sun-protective clothing has become the focus of consumers' attention. Recently, the relationship between "sun protection clothing color and sun protection effect" has been hotly discussed across the Internet. This article combines hot topic data and scientific research within 10 days to reveal the best sun protection clothing color choice for you.
1. Discussion data on popular sun protection clothing colors across the Internet (last 10 days)

| platform | Hot search keywords | amount of discussion | TOP3 popular colors |
|---|---|---|---|
| #Sun protection clothing color selection# | 128,000 | Black, light blue, pink | |
| Douyin | Sun protective clothing evaluation | 920 million views | deep red, white, yellow |
| little red book | Sun protective clothing color lightning protection | 56,000 notes | black, navy blue, purple |
| Zhihu | The color science of sun protection clothing | 3200 answers | red, dark blue, silver |
2. Scientific analysis of color sunscreen effect
According to the latest test data of the China Textile and Apparel Association (2023), there are significant differences in the ultraviolet protection factors (UPF) of sun-protective clothing of different colors:
| Color | UPF average | UV blocking rate | endothermic index |
|---|---|---|---|
| deep red | 58.9 | 98.3% | high |
| black | 55.2 | 97.8% | extremely high |
| Navy blue | 52.1 | 97.1% | high |
| light blue | 45.6 | 95.2% | in |
| white | 38.7 | 92.4% | low |
| yellow | 42.3 | 94.1% | in |
3. Three golden rules for color selection
1.Prefer dark colors for sun protection: The UPF value of dark red, black, and navy blue is generally 15-20% higher than that of light colors, especially suitable for long-term outdoor activities.
2.Consider choosing a neutral color for comfort: Light blue and pink-purple colors maintain UPF>45 and have a body temperature 3-5°C lower than dark colors, making them suitable for daily commuting.
3.Select functional colors for special scenes: The silver/mirror coated model has a UPF of up to 60+, but has poor breathability and is suitable for strong UV environments such as mountaineering and the beach.
4. 2023 Internet celebrity sun protection clothing color evaluation TOP5
| Brand | Main color | Measured UPF | price range | Social platform popularity |
|---|---|---|---|---|
| Brand A | sunset red | 59.8 | 199-259 yuan | No. 2 on Douyin’s most popular list |
| Brand B | glacier blue | 47.2 | 159-189 yuan | No. 1 on Xiaohongshu Grass Planting List |
| C brand | obsidian black | 56.4 | 239-299 yuan | Weibo discussion volume: 87,000 |
| D brand | taro purple | 43.9 | 129-159 yuan | Zhihu’s positive rating is 92% |
| E brand | Aurora Silver | 62.1 | 329-399 yuan | Professional evaluation list champion |
5. Expert advice and user feedback
1.Dermatologist advice: Dark-colored sun protection clothing has about 7% higher blocking effect on UVA than UVB, making it more suitable for preventing skin photoaging.
2.Conflict points measured by users: Although black has the best sun protection effect, 35% of Xiaohongshu users reported that it is “stuffy to wear in summer” and it is recommended to choose a style with ventilation holes.
3.latest trends: Jingdong data shows that sales of double-sided sun protection clothing (dark on the outside and light on the inside) increased by 210% year-on-year, taking into account both aesthetics and functionality.
Conclusion:Comprehensive scientific data and market feedback,Dark red sun protection clothingIt performs the best in terms of balance between protection and comfort, becoming the "champion color" of summer sun protection clothing in 2023. Consumers should make comprehensive choices based on specific usage scenarios, combined with UPF value, breathability and aesthetics.
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