What brand of hydration is best for men? In-depth analysis of popular topics across the Internet
With the increase in skin care awareness, men’s hydration has become a hot topic recently. In the past 10 days, searches for keywords such as "men's skin care", "dry skin first aid" and "cost-effective hydrating products" have surged on social media, e-commerce platforms and beauty forums. This article will combine the popularity data of the entire network to recommend hydrating brands with both reputation and effectiveness for men, and provide structured analysis.
1. Top 3 hot topics on men’s hydration needs are discussed across the internet

| Ranking | Requirement keywords | Amount of discussions (cumulative in 10 days) |
|---|---|---|
| 1 | Moisturizing product for men with oily skin | 285,000+ |
| 2 | Affordable student party hydration set | 193,000+ |
| 3 | Stay up late party first aid moisturizer | 156,000+ |
2. Reputation list of popular men’s hydration brands
| brand | Star item | Core advantages | E-commerce praise rate |
|---|---|---|---|
| biotherm | Men's Hydro Moisturizing Kit | Glacier active source technology, two-in-one oil control and moisturizing | 97.2% |
| Shiseido UNO | All-in-one moisturizer | Contains hyaluronic acid, cost-effective within 100 yuan | 95.8% |
| Kiehl's | Men's Refreshing Purifying Moisturizer | Caffeine ingredient, specially designed for late night muscles | 96.5% |
| Nivea | Men's multi-purpose body lotion | 48-hour long-lasting moisturizing, the king of open-shelf products | 94.1% |
3. Shopping guide for different skin types
According to recent actual test feedback from Xiaohongshu, Zhihu and other platforms, it is recommended to choose according to skin type:
| Skin type | Recommended brands | Frequency of use |
|---|---|---|
| oily skin | LAB SERIES Oil Control Moisturizing Lotion | 1 time in the morning and once in the evening |
| dry skin | Kerun moisturizing cream | Apply thickly at night |
| combination skin | Fulifang Silk Moisturizing Repair Refreshing Milk | Oil control in T zone, hydrating cheeks |
4. Expert advice and usage tips
1.Clean first: Recently Douyin skin care guru @Ah Huai emphasized that men need to use amino acid cleansing to remove oil accumulation before replenishing water.
2.Technique upgrade: The hot search on Weibo #男 correctly patting water method # points out that the absorption rate of pressing application is 30% higher than that of patting.
3.Seasonal adaptation: Station B’s UP owner @ handsome you face hair’s actual measurement shows that gel-textured products containing ceramides should be chosen in summer
5. Observation of new trends in 2023
According to the latest data from Taobao, the men’s hydration market has shown three major changes:
| trend | Representative products | growth rate |
|---|---|---|
| Rising demand for portable packaging | Mentholatum Moisturizing Spray Pen | 213% |
| The rise of domestic brands | Ji Man Glacier Moisturizing Set | 178% |
| Medical and aesthetic grade ingredients sink | Nourish Beauty Men's Hyaluronic Acid Secondary Polish | 156% |
To sum up, men’s choice of moisturizing products should take into account skin characteristics and usage scenarios. International brands and emerging domestic products each have their own advantages. It is recommended that consumers consider their own budget and give priority to alcohol-free formula products that have passed sensitivity tests.
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