What toys are produced in Guangdong: Uncovering the world’s best-selling products in China’s toy manufacturing center
Guangdong is the core base of China's toy manufacturing industry, with about 70% of the world's toys produced here. In recent years, Guangdong's toy industry has continued to innovate, combining technology and traditional culture to launch a series of popular products that sell well at home and abroad. The following is an analysis of Guangdong toy categories and trends that have been hotly discussed on the Internet in the past 10 days.
1. Overview of Guangdong Toy Industry

Guangdong toy companies are mainly located in Shenzhen, Dongguan, Shantou and other places, and their products cover all categories such as plastics, electronics, puzzles, and models. Data in 2023 show that Guangdong's toy exports account for 65% of the country's total, of which the European and American markets account for more than 50%.
| Category | Representative products | market share | Popular brands |
|---|---|---|---|
| electronic toys | Intelligent robots, programming toys | 35% | UBTECH, Mitu |
| plastic toys | Building blocks, dolls | 28% | Audi Double Diamond, Enlightenment |
| educational toys | STEM teaching aids | 22% | science can |
| model toys | Military/automotive models | 15% | Veyron, Trumpeter |
2. Ranking of recent popular toys
According to the popularity of discussions on cross-border e-commerce platforms and social media, the following are the hottest toys produced in Guangdong in the past 10 days:
| Ranking | Product name | Type | Hot search index | core origin |
|---|---|---|---|---|
| 1 | AI programming robot | electronic toys | 9.8 | Shenzhen |
| 2 | Guochao building block set | plastic toys | 9.5 | Shantou |
| 3 | magnetic levitation train | STEM toys | 9.2 | dongguan |
| 4 | mini agent model | Licensed toys | 8.7 | Guangzhou |
| 5 | Glowing stress relief pinch music | Trendy toys | 8.5 | Zhongshan |
3. Industrial Innovation Trends
1.Technology integration: Guangdong companies are accelerating their deployment in the AI toy track. For example, the Wukong robot launched by UBTECH supports face recognition and programming learning.
2.cultural empowerment: The Chinese-style building blocks developed in conjunction with IPs such as the Forbidden City and Dunhuang have become a hot item in cross-border e-commerce, with premiums of up to 300% for some products.
3.Environmental transformation: Shantou toy factories generally use degradable plastics, and the usage rate of bio-based materials in some companies has exceeded 40%.
4. Representative enterprise dynamics
| Company name | Latest trends | Technical Highlights |
|---|---|---|
| Xinghui Interactive Entertainment | Officially authorized car model from BMW | 1:18 alloy full opening process |
| Aofei Entertainment | Super Wings Season 9 New | AR interactive technology |
| Senbao building blocks | Aerospace theme series pre-sale | Mortise and tenon structure patent |
5. Consumer Buying Guide
1.Look for 3C certification: Regular toy products in Guangdong all carry compulsory certification marks
2.Pay attention to age markers: Especially for products containing small parts, please pay attention to age-appropriate tips.
3.Channel selection: It is recommended to purchase through the brand flagship store or authorized dealer
Guangdong's toy industry is transforming from "manufacturing" to "intelligent manufacturing", and it is expected that the proportion of smart toys will exceed 40% in 2024. With the release of RCEP policy dividends, Guangdong's toy exports are expected to achieve a new round of growth.
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